Our “Lucky Boat” floats for Alzheimer’s Awareness

Looking for a little luck? How about a boat full? Then we have just the thing for you this Friday, September 21! We are spreading good fortune and raising awareness of Alzheimer’s disease through “Lucky Boat,” a special opportunity for everyone on board a select boat, to win while enjoying a cruise on the San Antonio River.

Rio San Antonio Cruises Lucky BoatOur “Lucky Boat” is a promotion we conduct to share a message with lucky customers. During the promotion, we select one random barge full of passengers to win a special San Antonio gift package. Every passenger on the selected barge ends their cruise with a gift featuring fun, San Antonio surprises.

So not only do those passengers go home with the memories of a fabulous cruise on the beautiful San Antonio River, but they take home a bit of luck and San Antonio gifts as well. And for Alzheimer’s Awareness Month, they’ll leave with more knowledge about how to help fight this disease that impacts so many: Alzheimer’s disease is the sixth-leading cause of death in the U.S. and the only cause of death in the top 10 without a way to prevent, cure or even slow its progression.

This week’s “Lucky Boat” is designed to help promote San Antonio’s Walk to End Alzheimer’s happening Saturday, September 22 at the AT&T Center. Chris Johnson, General Manager of the Emily Morgan Hotel and Chairman of the San Antonio’s 2012 “Walk to End Alzheimer’s” will present the winning “Lucky Boat” passengers with their prize.

“Riding the Rio is a fun experience, but this month we have a serious focus: working together to end Alzheimer’s. We want our passengers to know more about the disease and join us as we raise awareness and funds to fight Alzheimer’s and find a cure,” explained JoAnn Boone, President and CEO, Rio San Antonio Cruises.

Alzheimer's LogoFriday’s special promotion is just one aspect of our support of National Alzheimer’s Awareness Month. Through the end of the month, we are going purple to end Alzheimer’s: all of our barge drivers will be wearing purple pins, as purple is the color of Alzheimer’s support.

Additionally, at the front of each our barges, a colored flower will be displayed that signifies something unique based on the color. The flowers represent the Alzheimer’s Promise Garden and each color carries a message:

Blue: I have Alzheimer’s
Yellow: I am supporting or care for someone with Alzheimer’s
Purple: I have lost someone to Alzheimer’s
Orange: I support the cause and a vision of a world without Alzheimer’s

“We are thankful to Rio San Antonio Cruises who are raising awareness this month that purple, the color of the Alzheimer’s movement, will be highlighted by their drivers and river cruises throughout the month. They are taking action and joining our movement to help our grandparents, parents, spouses, partners, brothers, sisters and friends living with the disease through care, support and research,” said Ginny Funk, Interim Executive Director of the Alzheimer’s Association – San Antonio & South Texas.

“There are more than 35 million people worldwide living with dementia and more than 5 million Americans are living with Alzheimer’s disease—the most common form of dementia. Although Alzheimer’s disease is a global epidemic, there is still a lack of understanding around the disease that is driven by fear and confusion,”
said Funk.


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